GA4 Basics Workshop

Learn what Google Analytics 4 is
Why your business needs it
Set up your account in the workshop
Walk away with the KPIs to track
Yes, there will be a recording 😊

What the heck are these emails Google keeps sending me, talking about
“Take action on your Google Analytics account before July 1, 2023” ???

And why care?

Picture this:

A business owner was finally launching a paid membership, three years in the making.

Mid-launch, because this owner was tracking her numbers, she saw a big problem:

People were raving over her sales page copy, but not buying.

She went to a good business friend and said “Why??? is this happening? They love the offer but they’re not buying!”

The good business friend said: “I can’t draw the line in my head from your offer to making money.”

So this business owner shifted her messaging, mid-launch.

The owner started focusing on “make back math”, meaning how the offer could help the buyers “make their money back” within the first 30 days of purchase, 𝘪𝘧 they implemented everything the way they were told.

That also sparked two new bonus offers 𝘰𝘯 𝘵𝘰𝘱 of the existing offer and bonuses.

Result?

Her cart closed with over 500 new peeps to a first-of-its-kind membership offer.

This entrepreneur wouldn’t have known readers couldn’t make the connection between the offer and how they can make that money back in their businesses unless she had looked 𝘢𝘵 𝘵𝘩𝘦 𝘯𝘶𝘮𝘣𝘦𝘳𝘴 𝘰𝘧 𝘱𝘦𝘰𝘱𝘭𝘦 𝘤𝘩𝘦𝘤𝘬𝘪𝘯𝘨 𝘰𝘶𝘵 𝘵𝘩𝘦 𝘴𝘢𝘭𝘦𝘴 𝘱𝘢𝘨𝘦, 𝘣𝘶𝘵 𝘕𝘖𝘛 𝘤𝘭𝘪𝘤𝘬𝘪𝘯𝘨 𝘰𝘷𝘦𝘳 𝘵𝘰 𝘱𝘶𝘳𝘤𝘩𝘢𝘴𝘦.

How’d she know that?

She was tracking her data using Google Analytics.

It doesn’t matter if you have a huge audience or not, a big email list or not, if you run ads or not. The data you have can still inform your marketing, regardless of the size of your business.

Get this workshop free with Coworking Cooperative Membership (only $8), plus you will get coworking sessions almost every workday to actually implement what you learn.

What we'll do:

Set up your Google Analytics account (if you have Gmail, you have Analytics)
Install your GA4 code into your website or funnel builder (instructions included for major platforms)
Test that the data is flowing!
Optimize your Settings so you’re getting the info you want flowing into Google Analytics, and none you don’t (more data doesn’t mean useful data)

Walk away with:

Your GA4 account setup, installed, tested and optimized!
Standard KPIs for your industry so you know what to track inside GA
Where to look for said KPI data inside GA

After the workshop:

Two video tutorials for the more advanced: filtering internal traffic and setting up conversions
One 1:1 follow up call with me, to make certain everything’s set up right and you’re keeping your eyes on the right data for your business (The 1:1 follow up offer is good for any current member of the Coworking Cooperative Membership who books a call by June 30, 2023).

What's Included?

You have a few minutes to present what you need help with, what you want to have other people's opinions and expertise.
People weigh in on your topic with constructive reactions, suggestions and help based on their opinions and expertise. This is not a place to get free consultations, but brief helpful suggestions.
A recording, distributed only to those who sign up for this session, so you can focus on what is being said during the session and then review later if needed.

Sign up for the Mastermind.
In the first lesson, choose times that work for you (a time that works well for the most people will be chosen).
Read the welcome email.
Brainstorm one to three things you would like some help with (how many we cover depends on how long the discussions are for your topic)
Show up, when it is your turn ask for the help you need, when it is not your turn, listen attentively and give your opinion, advise and expertise in a supportive way.
After the session, use the information you gather to make better informed decisions on your business.
Watch the replay (only sent to participants) for a refresher.

How do I prepare?

Deb Putnoi

ArtforaChange.com

Highly Recommended. Makes it easy and fun to be consistent and productive. Thank you!!!

Your Single Document System is inspired! I'm going to begin using it and make sense of alllllll the documents I have in Google Drive. Thank you for sharing, Magda

Judith Flowerday

JudithFlowerday.com

Mastermind Session

Who is Elizabeth Smith?

Elizabeth is an email marketer-turned-data detective, successfully answering the question “Where are my clients and customers coming from?” for her clients, including course creators, coaches and digital product creators. She is the creator of a Google Analytics 4 assessment tool which has been described as 🔥 by entrepreneurs and used by many to identify exactly what needs to be improved in their GA4 accounts to get the best return on their data. Elizabeth lives in Colorado with her family and a garden filled with flowers three seasons a year. In her spare time, she enjoys hikes in the mountains, eating noodles with chopsticks, and re-reading “The Lord of the Rings”.

Connect with Elizabeth:

Learn more about Elizabeth here: https://elizabethsmithco.com
FB business page: https://www.facebook.com/theelizabethsmith
FB profile: https://www.facebook.com/elizabethsmithco/
IG: https://www.instagram.com/elizabethsmith_co

GA4 Basics Workshop

Google Analytics 4 Basics with Marketing Metrics Specialist Elizabeth Smith

This workshop is free and exclusively available to members of the Coworking Cooperative Membership