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GA4 Basics Workshop

Google Analytics 4 Basics with Marketing Metrics Specialist Elizabeth Smith

This workshop is free and exclusively available to members of the Coworking Cooperative Membership

A low-cost membership to help distracted entrepreneurs finally get more productive.

GA4 Basics Workshop 

  • Learn what Google Analytics 4 is 
  • Why your business needs it 
  • Set up your account in the workshop 
  • Walk away with the KPIs to track 
  • Yes, there will be a recording ๐Ÿ˜Š 

What the heck are these emails Google keeps sending me, talking about
โ€œTake action on your Google Analytics account before July 1, 2023โ€ ???  

And why care?

Picture this:  

A business owner was finally launching a paid membership, three years in the making.  

Mid-launch, because this owner was tracking her numbers, she saw a big problem:  

People were raving over her sales page copy, but not buying.  

She went to a good business friend and said โ€œWhy??? is this happening? They love the offer but theyโ€™re not buying!โ€  

The good business friend said:  โ€œI canโ€™t draw the line in my head from your offer to making money.โ€  

So this business owner shifted her messaging, mid-launch.  

The owner started focusing on โ€œmake back mathโ€, meaning how the offer could help the buyers โ€œmake their money backโ€ within the first 30 days of purchase, ๐˜ช๐˜ง they implemented everything the way they were told.

That also sparked two new bonus offers ๐˜ฐ๐˜ฏ ๐˜ต๐˜ฐ๐˜ฑ of the existing offer and bonuses.  


Her cart closed with over 500 new peeps to a first-of-its-kind membership offer.  

This entrepreneur wouldnโ€™t have known readers couldnโ€™t make the connection between the offer and how they can make that money back in their businesses unless she had looked ๐˜ข๐˜ต ๐˜ต๐˜ฉ๐˜ฆ ๐˜ฏ๐˜ถ๐˜ฎ๐˜ฃ๐˜ฆ๐˜ณ๐˜ด ๐˜ฐ๐˜ง ๐˜ฑ๐˜ฆ๐˜ฐ๐˜ฑ๐˜ญ๐˜ฆ ๐˜ค๐˜ฉ๐˜ฆ๐˜ค๐˜ฌ๐˜ช๐˜ฏ๐˜จ ๐˜ฐ๐˜ถ๐˜ต ๐˜ต๐˜ฉ๐˜ฆ ๐˜ด๐˜ข๐˜ญ๐˜ฆ๐˜ด ๐˜ฑ๐˜ข๐˜จ๐˜ฆ, ๐˜ฃ๐˜ถ๐˜ต ๐˜•๐˜–๐˜› ๐˜ค๐˜ญ๐˜ช๐˜ค๐˜ฌ๐˜ช๐˜ฏ๐˜จ ๐˜ฐ๐˜ท๐˜ฆ๐˜ณ ๐˜ต๐˜ฐ ๐˜ฑ๐˜ถ๐˜ณ๐˜ค๐˜ฉ๐˜ข๐˜ด๐˜ฆ.  

Howโ€™d she know that?

She was tracking her data using Google Analytics.  

It doesnโ€™t matter if you have a huge audience or not, a big email list or not, if you run ads or not. The data you have can still inform your marketing, regardless of the size of your business.  

Get this workshop free with Coworking Cooperative Membership (only $8), plus you will get coworking sessions almost every workday to actually implement what you learn. 

What we'll do:

  • Set up your Google Analytics account (if you have Gmail, you have Analytics) 
  • Install your GA4 code into your website or funnel builder (instructions included for major platforms) 
  • Test that the data is flowing!  
  • Optimize your Settings so youโ€™re getting the info you want flowing into Google Analytics, and none you donโ€™t (more data doesnโ€™t mean useful data) 

Walk away with:

  • Your GA4 account setup, installed, tested and optimized! 
  • Standard KPIs for your industry so you know what to track inside GA 
  • Where to look for said KPI data inside GA 

After the workshop:

  • Two video tutorials for the more advanced: filtering internal traffic and setting up conversions 
  • One 1:1 follow up call with me, to make certain everythingโ€™s set up right and youโ€™re keeping your eyes on the right data for your business (The 1:1 follow up offer is good for any current member of the Coworking Cooperative Membership who books a call by June 30, 2023).

What's Included?

  • You have a few minutes to present what you need help with, what you want to have other people's opinions and expertise.
  • People weigh in on your topic with constructive reactions, suggestions and help based on their opinions and expertise. This is not a place to get free consultations, but brief helpful suggestions.  
  • A recording, distributed only to those who sign up for this session, so you can focus on what is being said during the session and then review later if needed.
  • Sign up for the Mastermind.
  • In the first lesson, choose times that work for you (a time that works well for the most people will be chosen).
  • Read the welcome email. 
  • Brainstorm one to three things you would like some help with (how many we cover depends on how long the discussions are for your topic)
  • Show up, when it is your turn ask for the help you need, when it is not your turn, listen attentively and give your opinion, advise and expertise in a supportive way. 
  • After the session, use the information you gather to  make better informed decisions on your business.
  • Watch the replay (only sent to participants) for a refresher.

How do I prepare?

Deb Putnoi

Highly Recommended. Makes it easy and fun to be consistent and productive. Thank you!!!

Your Single Document System is inspired! I'm going to begin using it and make sense of alllllll the documents I have in Google Drive. Thank you for sharing, Magda

Judith Flowerday

Mastermind Session

Who is Elizabeth Smith?

Elizabeth is an email marketer-turned-data detective, successfully answering the question โ€œWhere are my clients and customers coming from?โ€ for her clients, including course creators, coaches and digital product creators. She is the creator of a Google Analytics 4 assessment tool which has been described as ๐Ÿ”ฅ by entrepreneurs and used by many to identify exactly what needs to be improved in their GA4 accounts to get the best return on their data. Elizabeth lives in Colorado with her family and a garden filled with flowers three seasons a year. In her spare time, she enjoys hikes in the mountains, eating noodles with chopsticks, and re-reading โ€œThe Lord of the Ringsโ€.